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Paid social and Google Ads for small businesses in London

Paid media means ads on Facebook, Instagram and Google, aimed at the people most likely to buy. It suits businesses with a clear offer that want more enquiries or sales than organic marketing alone brings.

Who it’s for

Who it’s for

Paid media works when it’s targeted, measured and tied to a clear goal, not a boosted post and a hope. I set up and manage Meta (Facebook and Instagram) and Google Ads campaigns for small businesses: audiences, ad creative and copy, budgets and monthly reporting on what each pound delivers.

Businesses launching something new, owners who have tried boosting posts without results, and organisations promoting events or bookings.

The detail

What’s included

Planned and delivered by me

Campaign goals and budget set
A clear goal and budget for every campaign.
Audiences targeted and ads built on Meta and Google
Campaigns built properly on Meta and Google.
Ad copy written and creative designed
Ads written and designed to stop the scroll.
Budgets managed, campaigns optimised and results reported
Ongoing optimisation and a clear view of what each pound delivers.

A practical approach

How it works

Step 1

A free 20-minute call

We talk about your business, what you need and where I can help.

Step 2

A simple plan

We agree the priorities, the work and how we’ll work together.

Step 3

Doing the work

I deliver the plan and keep you updated as I go.

Step 4

A monthly review

We look at what’s been done and agree what comes next.

A few useful answers

Frequently asked questions

How much should I spend on ads?

It depends on your goals and market. We’ll agree a starting budget you’re comfortable with and adjust it based on results.

Is the ad budget included in your fee?

No. Your ad spend is paid directly to Meta or Google, separately from my management fee.

Can you run ads alongside my social media?

Yes. Paid and organic work best together, with the same messages and creative.

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Start with a free 20-minute chat

Tell me what you’re working on.

hello@lornamullins.com