For independents, local businesses & start-ups

Marketing support for small and independent businesses in London

I help small businesses, organisations, independents and start-ups plan their marketing and then do it for them, so it actually gets done. I run my own small London business, so I know how little time there is. I also offer executive assistant and PA support, so the business side runs smoothly too.

Who I work with

With premises or without: I help shopfronts get more footfall, and businesses without a front door look trustworthy online.

Strategy and delivery

The thinking, and the hands to deliver it

Most small businesses get either a consultant who advises or a freelancer who executes. You get both in one person, so nothing gets lost between the plan and the work.

The thinking

Marketing audits · Positioning and messaging · Brand strategy · 90-day plans with KPIs · Channel and budget priorities · Monthly reporting

The doing

Social posts written, designed and scheduled · Emails and newsletters sent · Websites designed and built · Meta and Google Ads set up and managed · Google Business Profile optimised · Press releases pitched · Flyers, posters and window displays produced · Photos shot and edited · Events planned, promoted and hosted

Bring me in for either, or both.

Strategy and brand

Get clear on who you’re for, what you stand for and where to focus.

Get found

Make sure the right customers can find you, in Google, in AI search and on the map.

Get noticed

Build a presence people remember, online and in real life.

Behind the scenes

Organised support that frees you up to run the business.

A practical approach

How it works

A free 20-minute call

We talk about your business, what you need and where I can help.

A simple plan

We agree the priorities, the work and how we’ll work together.

Doing the work

I put the plan into practice and keep you updated as I go.

A monthly review

We review what’s been done and agree what comes next.

Ways to work with me

Easy ways to start

See all ways to work with me

The best place to start

Marketing visibility audit

Businesses that know their marketing could work harder but aren’t sure where to focus.

Typical timeframe: One week

Local visibility kickstart

Local businesses and organisations that want to be found and chosen nearby.

Typical timeframe: Around four weeks

Marketing partner (monthly)

Businesses that want ongoing senior marketing support without an in-house hire.

Typical timeframe: Rolling monthly, with a three-month minimum

Across London

Local to you, wherever you are in London

I’m based in Forest Hill and Honor Oak Park and know what it takes to build a following on a high street. I bring that same local, hands-on approach to independents across London, whether you’re in North, East, South, West or Central London. Strategy, content and email work remotely; photography, workshops and in-person sessions happen wherever you are in the city.

My home patch: South East London

Ways to work together

Every business is different, so every engagement is scoped to your goals. These are the easiest ways to start. Prices are quoted after a free 20-minute call.

The best place to start

Marketing visibility audit

Who it’s for: Businesses that know their marketing could work harder but aren’t sure where to focus.

What’s included

  • A 90-minute review of your Google Business Profile, social channels, website and messaging, with a look at local competitors
  • A written action plan with prioritised recommendations
  • A follow-up call to talk it through

Typical timeframe: One week

Marketing plan in a day

Who it’s for: Owners who want a clear strategy they can act on.

What’s included

  • A working session on positioning, audiences and key messages
  • Channel priorities and budget guidance
  • A 90-day marketing plan with KPIs

Typical timeframe: One day, plus the written plan

Local visibility kickstart

Who it’s for: Local businesses and organisations that want to be found and chosen nearby.

What’s included

  • Google Business Profile optimisation
  • A social profile refresh
  • A content plan and the first month of posts
  • One flyer or print piece
  • A review strategy

Typical timeframe: Around four weeks

Website copy refresh

Who it’s for: Businesses whose website no longer sounds like them.

What’s included

  • Up to five key pages rewritten
  • Clear messaging in your tone of voice
  • SEO built in

Typical timeframe: Around two weeks

Marketing partner (monthly)

Who it’s for: Businesses that want ongoing senior marketing support without an in-house hire.

What’s included

  • Essentials: one core channel managed each month, for example social or email, with monthly reporting
  • Growth: two or three channels, content production and a monthly strategy check-in
  • Partner: your outsourced marketing lead, covering strategy, content, campaigns, paid media, PR and reporting

Typical timeframe: Rolling monthly, with a three-month minimum

Projects and add-ons

Who it’s for: Businesses that need one specific piece of work done well.

What’s included

  • Website design and build
  • Branding projects
  • Paid media setup and management (Meta and Google Ads)
  • Event planning and management
  • Photography shoot days
  • Email platform setup and automation
  • Print, menu, window display and point of sale design
  • A PR and media outreach push
  • AI set-up session

Typical timeframe: Scoped per project

Executive assistant and PA support

Who it’s for: Founders and business owners who need organised support behind the scenes.

What’s included

  • Inbox and diary
  • Admin and systems
  • Supplier and client coordination
  • Travel and events
  • Documents and presentations

How: Monthly blocks of hours or by the day, remote or in person in London

Not sure which fits? The audit is the easiest place to start.

Read about the audit

A few useful answers

Frequently asked questions

Do you just advise, or do you do the work?

Both. I create the strategy and I deliver it: writing and scheduling content, building websites, managing ads, sending emails, producing print and running events. You can bring me in for the plan, the delivery, or both.

Do you work with start-ups?

Yes. Early stage is the best time to get positioning, branding and channel strategy right, and it costs far less than fixing it later.

Can you just manage my Instagram?

Yes. You can start with a single channel. I’ll plan, create, schedule and report on your Instagram, and we can add other channels later.

Can you build our website?

Yes. I design and build mobile-first websites with clear copy, SEO and AI search built in, and I can refresh an existing site too.

Can you run paid ads for us?

Yes. I set up and manage Meta and Google Ads with a clear goal and budget, and report every month on what your spend delivers. Ad spend is paid directly to the platforms.

Can you take photos?

Yes. I plan and shoot product, premises and team photography in London, and deliver an edited library ready for web, social and print.

Do you work outside London?

Yes. Strategy, branding, websites, SEO, content, email and ads all work remotely, so I support clients across the UK and Ireland. Photography, events and in-person support are in London.

Can you help with admin and executive assistant support?

Yes. I manage inboxes and diaries, organise files and systems, coordinate suppliers and clients, plan travel and events, and prepare documents and presentations.

How do I get more local customers for my business?

Start where local customers look: a complete, active Google Business Profile, a website that clearly says what you do and where, and steady reviews. Then add the things that build familiarity nearby, such as consistent social posts, local partnerships, events and a good window or shopfront. Doing a few of these consistently beats trying everything at once.

Why isn’t my business showing up on Google Maps?

Usually it’s one of a few things: the profile isn’t verified, the categories or address details are wrong or inconsistent, it has few reviews, or it isn’t updated. Google ranks local results on relevance, distance and prominence, so a complete, accurate and active profile is the first fix.

How do I get more Google reviews?

Ask, at the right moment, and make it easy. Send a direct review link straight after a good experience, by email, text, a QR code at the till or a card in the order. Reply to every review, good or bad. Never buy reviews or offer incentives for them, as it breaks Google’s rules.

Which social media platform is best for my business?

The one your customers already use and you can keep up consistently. Instagram suits visual, local and lifestyle businesses; LinkedIn suits professional and B2B services; Facebook still works well for local communities; TikTok rewards regular video. It’s better to do one platform well than three badly.

How much should a small business spend on marketing?

There’s no single right number. Work back from your goals: what a new customer is worth to you, how many you need, and what it realistically costs to reach them. Separate your time from your spend, start with the lower-cost basics like your Google profile and email list, then put money into what you can measure and grow what works.

Can I outsource my marketing without hiring someone full time?

Yes. You can bring in a consultant for a single project, one channel each month, or as an ongoing outsourced marketing lead. You get experienced support and the work done, without the cost and commitment of a full-time hire.

How do you measure results?

We agree KPIs at the start, such as enquiries, website traffic, email sign-ups or Google Business Profile actions, and I report against them every month.

Looking for help at home rather than at work? Pet sitting, house sitting, home organisation and wardrobe and resale concierge are offered through my other business, Fetch Travels.

Start with a free 20-minute chat

Tell me what you’re working on.

hello@lornamullins.com