Strategy and brand

Marketing strategy and audits for small businesses in London

A marketing strategy sets out who you’re for, why they should choose you and where to put your time and budget. It suits small businesses and organisations that are busy with marketing but unsure what’s working.

Who it’s for

Every effective campaign starts with clarity on who you’re for and why people should choose you. I audit your current marketing, define your positioning, audiences and key messages, then build a prioritised plan with clear objectives, the right channel mix, budget guidance and KPIs.

Owners and teams who are posting, emailing and spending without a clear plan, start-ups getting ready to launch, and established businesses that want a fresh, honest view of what to do next.

The detail

What’s included

Planned and delivered by me

Your marketing audited and competitors reviewed: A clear look at your channels, content and how you compare locally.
Positioning, audiences and messaging defined: Who you’re for, what makes you different and how to say it.
A 90-day or annual plan written, with KPIs: Priorities, channels, budget guidance and the measures we’ll track.
Results reported and the plan refined monthly: Regular reviews so the plan keeps improving.

A practical approach

How it works

Step 1

A free 20-minute call

We talk about your business, what you need and where I can help.

Step 2

A simple plan

We agree the priorities, the work and how we’ll work together.

Step 3

Doing the work

I deliver the plan and keep you updated as I go.

Step 4

A monthly review

We look at what’s been done and agree what comes next.

A few useful answers

Frequently asked questions

What’s the difference between a marketing audit and a strategy?

The audit looks at what you’re doing now and how it’s performing. The strategy uses that to decide what you should do next, in what order and with what budget.

Do I need a strategy if I only want help with social media?

Not always. A light version keeps your social media pointed at the right people and goals, and we can build it out further later.

Can you deliver the plan as well as write it?

Yes. I deliver the plan as well as write it, so it doesn’t sit in a drawer.