Strategy and brand

Branding and positioning for small businesses in London

Branding is how your business looks, sounds and is remembered. I work with new businesses building a brand from scratch and with businesses that have outgrown their current look.

Who it’s for

A strong brand makes every other piece of marketing easier. I develop brand identities and refreshes for new businesses and ones that have outgrown their look: positioning, visual identity, tone of voice and brand guidelines your whole team can use.

Start-ups and new ventures, independents whose look no longer matches the business, and organisations that need everyone to present the brand consistently.

The detail

What’s included

Planned and delivered by me

Brand positioning and proposition defined: A clear statement of who you serve and why you’re the right choice.
Visual identity created: Logo direction, colour palette and typography that work everywhere.
Tone of voice and key messages written: How you sound, with words your team can reuse.
Brand guidelines and templates produced: Simple rules and templates so everything stays consistent.

A practical approach

How it works

Step 1

A free 20-minute call

We talk about your business, what you need and where I can help.

Step 2

A simple plan

We agree the priorities, the work and how we’ll work together.

Step 3

Doing the work

I deliver the plan and keep you updated as I go.

Step 4

A monthly review

We look at what’s been done and agree what comes next.

From my own work

I created the brand identities for my own businesses, Fetch Travels and Supsolo Club.

See Fetch Travels and Supsolo Club

A few useful answers

Frequently asked questions

Can you refresh our brand without starting again?

Yes. A refresh can keep what people already recognise and sharpen the rest.

Do you design logos?

I set the logo direction as part of the visual identity and work with you on the final design, so it fits the wider brand.

What do I get at the end?

Your positioning, visual identity, tone of voice and a set of guidelines and templates your team can use day to day.